peterahall.net :: Pete Hall Resume

peter@peterahall.net

Work Experience

Account Director at Room 214 :: June 2009 - Present

Social media program planning, benchmarking, development, integration, execution, monitoring and analysis for national clients; utilizing social networks, microsites, blogs, and other relevant web properties
Facebook strategy and project management for clients, incorporating key client goals and objectives into overarching social media strategy; project management of custom tab development, coordinating with design and development teams to build custom tabs based on client requirements and composite designs
Identification of industry trends to determine critical client key performance indicators, including extensive usage of social media analysis tools (i.e. Radian6, Sysomos Map/Heartbeat, Crimson Hexagon, NetBase) to track KPIs, provide industry analysis and provide better user engagement
Lead account management of Pay-Per-Click (PPC) advertising for clients, including Facebook advertising, Google AdWords, Yahoo Search Marketing, and Microsoft adCenter platform management
Development of Search Engine Optimization (SEO) programs for clients, including on-page and off-page optimization; main contact for several agency SEO clients
Creation of documentation for corporate social media best practices, corporate policy and user response procedures
Social media community management, including Facebook and Twitter engagement, photo and video uploads, poll creation, contest management and influencer identification/outreach for clients

Search Marketing Technician at Hanapin Marketing :: July 2008 - May 2009

Involved in all aspects of Pay-Per-Click (PPC) advertising for a number of regional clients; worked extensively with Google AdWords, Yahoo Search Marketing and Microsoft adCenter
Worked primarily with 5 clients simultaneously with monthly budgets ranging from $15,000 to $62,000
Utilized analytics programs like Google Analytics to track conversions and ROI
Involved in various Search Engine Optimization (SEO) and social media practices and techniques
Performed keyword research, optimized html tags, tweaked copy and landing pages, collected relevant high quality inbound links, created site maps, utilized Google Webmaster tools
Weekly contributor to our popular industry blog, PPC Hero

Graduate Research Assistant at Swain Hall Library :: June 2008 - May 2009

Worked on a variety of IT collaborations across IU campus
Created information visualizations for Professors using Adobe Photoshop; see John Beggs Dossier Poster as an example
Further strengthened information retrieval skills with assorted information sources; utilized multiple academic and generic search engines and databases to retrieve books, journals, articles, presentations, and data for Indiana University students, faculty, and staff

Lab Consultant for School of Library and Information Science :: June 2007 - August 2007

Assisted faculty / students with various technical problems; primarily HTML, CSS, database, information retrieval, hardware troubleshooting, basic programming, and information design inquiries
Set up / maintained hardware throughout department
Further developed technical and communication skills

Network Engineer / Consultant for Pixeled Business Systems Inc. :: Feb. 2006 - May 2006

Built variety of new servers for clients; was given assorted hardware, built servers from scratch, tested hardware using best practices
Performed various OS and software installations on new servers
Maintained and fixed hardware and software

Computer Consultant for IUB Student Technology Centers :: Oct. 2005 - Feb. 2006

Assisted with a variety of hardware / software problems and malfunctions
Primarily operated at the Wells Library, confronting troubleshooting issues across hundreds of Windows XP and Apple OSX workstations, as well as printers and other assorted A/V equipment
Furthered important customer service skills with students, professors and IT staff

Education

Indiana University School of Library and Information Science

August 2007 - May 2009 (projected graduation)
Master of Information Science
Awarded SLIS Merit Scholarship
Current GPA: 3.817 / 4.0

Indiana University

December 2005
B.A. in Telecommunications, Minor in Criminal Justice
Concentration: Industry and Management

New Horizons Computer Certification Center

May 2006 - March 2007
Completed coursework for Microsoft Certified Systems Engineer 2003, Cisco Certified Network Associate, CompTIA Security+, and Certified Ethical Hacker certifications

References

Available on request